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It’s 2004 All Over Again: Mobile Spending to Double in 2013
According to a Borrell Associates client memo made available to Street Fight, local mobile advertising will double this year. That’s right; double. In some markets that number may translate into tens...
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Why Mobile Ads Are ‘A Little Scary’ (And Potentially So Valuable)
As we reported yesterday, Borrell Associates is projecting that local mobile ad spending will more than double this year, from $1.5 billion to $3.2 billion. Gordon Borrell told us that the growth was...
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Street Fight Daily: Startups Put Feet On The Street, The End of Local...
A roundup of today’s big stories in hyperlocal content, commerce, and technology Digital Start-Ups Face Unexpected Gauntlet of Door-to-Door Sales (Medium) Local urban problems and the needs of small...
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Borrell Report Details Legacy Media’s Struggles in the Digital World
In a new report “The Future of Legacy Media” (free executive summary here), research and consulting firm Borrell Associates has both good and bad news for old media (newspapers, TV, radio, magazines)...
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Are Digital Agencies a Bad Idea for Media?
I’ve gotten a number of calls and emails lately that leave me wondering whether local media’s rush to create freestanding digital agencies is a lemming jump. It’s one of the more important topics we’ll...
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Report: Digital Now Represents 40% of Local Advertising Market
After years of shifting revenues, it’s no surprise that digital continued to gain ground last year. What’s surprising, says Gordon Borrell, chief executive of Borrell Associates, is that the rate at...
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Street Fight Daily: Google Plans Uber Competitor, Layoffs at eBay and PayPal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Developing Its Own Uber Competitor (Bloomberg) Uber faces an ever-growing cast of adversaries...
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Street Fight Daily: Patch Hits Profitability, GrubHub Enters Delivery Wars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Has Patch Finally Cracked The Code On Hyperlocal? (Digiday) A year after AOL sold the struggling division...
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Street Fight Daily: Samsung Buys Apple Pay Competitor, Google’s New Food Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Samsung Just Bought a Company to Help It Compete With Apple Pay (Time) Apple has already seen tons of...
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Borrell on Local News: Inform, but Help Businesses Thrive
We know what at least some community news publishers think about Gordon Borrell’s recent statement that the “good content that needs to be developed is basically advertising or consumer related.” But...
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